— Theo Mayers

Finds so far.

Meaning?

Psychogeography is the practice of exploring the urban environment while being led by curiosity and a paused sense of time and place. While it is important to let your senses absorb the spaces around you, it is equally, if not more important to find yourself in new spaces, spaces stumbled upon by chance; paying attention to the smaller details, the lost objects, the signage, the fragments that make walking a reward in itself, with a slower pace and an increased opportunity to revel in the simple pleasures of things. A sense of wander/wonder is essential to find the simplicity in urban living.

The practice of psychogeography, which in many ways is similar to the activities engaged in by the flâneur is nostalgic on some level; for a time when the pace of life in the city was slower and one could frequently take the time to absorb the details of the city…to drift.

Psychogeography is the study of the effects of geographical settings, consciously managed or not, acting directly on the mood and behaviour of the individual.

Dérive is the French work for drift or wander.

In a dérive one or more persons during a certain period drop their usual motives for movement and action, their relations, their work and leisure activities, and let themselves be drawn by the attractions of the terrain and the encounters they find there… But the dérive includes both this letting go and its necessary contradiction: the domination of psychogeographical variations by the knowledge and calculation of their possibilities.

Knabb, Ken, ed. Situationist International Anthology, Berkley: Bureau of Public Secrets, 1995. pg 50.

Guy Debord helped create Lettrist International in the 50′s it later turned in to Situationist International and was a driving force behind the idea of subversive action being taken to awaken society. Debord and friends are thought to have helped start the French revolution of the 60′s.

I like the idea of changing the everyday experience, facilitating  change by changing actions.

What would happen to London if everyone took more time and interest in things they dont care about?

Took part in an exhibition last night at LCC. Its that time of year when people get all green (and righteous) and want to make a difference. I was really quite surprised at the high standard of the ideas on show. The design work is always of a high standard but I wasnt expecting to see so many creative ideas that could actually make a change.  So a bit well done to everyone that was involved.

Heres a few pics and a link to my collaborative group blog.

http://project2lcc.tumblr.com/

Is a question Ive been asking a lot of late. Ive been finding some good ways of answering it, although it has to be said….with varying amounts of success.

First is, What the Font pretty famous but not as good as the forum that accompanies the MyFont site. Post a pic of a nameless typeface and get a pretty quick answer with quite often a witty and some what nerdy response.

Second up is Identifont which asks an assortment of questions and through the power of deduction finds your typeface. Ive used this a few times and have found if you only have a few letters to go by it can be hard to get an exact match.

Third up are reference books. I got the Encyclopaedia of Typefaces (old edition) as I couldn’t afford the mighty Font Book by FontShop which comes in at a massive 3kgs of typeface nerdery, it also costs the same in gold to own one.

So its time to get the theomayers.com word spread and what better way to do that than adverts. H&M get Beckham, Virgin get Bolt and Pepsi get everyone. I got some village kids in Asia. Still I think you’ll agree that the message is bold and clear with an interesting backdrop. Thanks goes to Thomas for directed.